Oh man, this is pretty much everything that this blog is about in one place.
This is a piece of brilliant design, for an excellent presentation about a critical problem, backed up by a raft of interesting statistics relating to the impact and efficacy of helping girls vs helping other groups.
(via Presentation Zen)
I’m one of those types of people who signs up for online survey panels. Sometimes it gets me free food, sometimes it gets me sneak previews of ads or a chance to critique bottle designs (not kidding). Tonight it got me a chance to see a survey written with a pretty clear intent in the questioning.
The survey opened with some questions about the kinds of things I liked to do in Toronto, moved into asking me how much I liked going to the ROM and asking me if I was interested in a seeing an exhibit on the dead seal scrolls that will be coming in 2009. Then we moved into pricing.
Right now, it costs $22 for an adult to go. It is a rare thing for a group of friends and I to get together and decide that we want to spend $22 each to walk around the museum. Bear in mind that I count among my friends a group who ran a monthly event called “science club” where people did presentations on science topics for each other. If there is a target market for the ROM it’s us and school busses.
The questions went like this:
Do you think $22 is good value for your money? (No)
What if we raised it to $25? (No)
How about if $25 got you to see the special exhibit as well? (No)
Running a museum is expensive, how about $25 now? (Still not coming to your museum)
Shouldn’t the government be paying for this?
At no point did they ask about lower prices or offer any of the usual variety of questions that I’ve seen that would indicate that they were trying to find the sweet spot that would maximize income.
If you see stories in the paper about how 75% of Canadians support increased government funding for museums, you’ll know why.
